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How consumers consume media today are very different from they used to be. They text instead of calling; they email and IM instead of meeting face to face; they join social networking sites instead of going for parties; they blog, write comments, feedbacks, recommendations and reviews about their experiences on things and possibly your brand online while other people read it and influenced by it. As the consumer behavior changes and evolves, so must your marketing strategies in order to be constantly ahead of your competitors and being there reaping the fruits earlier than anybody else. |
