McDonald’s Malaysia Goes Social Media
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Kuala Lumpur, 27th April 2009 – Today marked an important day for McDonald’s Malaysia as they launched their first social media strategy on Facebook (www.facebook.com/My.McDonalds), the largest social networking site in Malaysia. idotyou is pleased to be the Digital Marketing Agency to manage the growth and the development of the fan page.
Realizing that peers and family members’ recommendations of products and services are one of the key deciding factors for consumers to make their purchase decisions, and the growth of Facebook community in Malaysia as well as worldwide is phenomenal, hence the begin of a social networking outlet on Facebook to interact, communicate and reward their consumers.
‘Social media marketing gives marketers a cost effective yet powerful avenue to connect, interact and make a relevance out of it with their vast consumers. In the next few months, you will be able to see the active momentum on the Fan Page.’ Says Dorothy Fong, CEO of idotyou Mobile.
A series of interactive marketing campaigns will be launched on McDonald’s Malaysia Fan Page in the next couple of months to provide digital support for its promotions and also to grow the fan base on their Facebook fan page.
For further information please contact:
Dorothy Fong
Chief Executive Officer
Phone: +603 7724 1801
Email: dorothy@idotyou.com