Kuala Lumpur, 18th July 2007 – This July, a Clinique Malaysia fan club is birthed in Friendster.com, the largest social networking community in Malaysia. This is in conjunction with its CLINIQUE 3-Step System nationwide promotion. idotyou is being engaged as the Digital Marketing Agency to build, moderate and manage the online community.
The site allows you to learn more about simple steps to great skin, beauty Q&A, check out what’s new with CLINIQUE and the latest events and promotions happening near you. What’s more, you can also share your testimony, meet new friends at the CLINIQUE fan club and win attractive prizes!
Clinique Malaysia continues to be the leading cosmetic and skincare brand that strongly believes in multi-channels marketing strategies including marketing online and via mobile channel.
Word of mouth is the number 1 factor that influences consumer’s purchase decision. Social networking sites such as Friendster provides a very good platform for brand owners like Clinique to leverage on the power of word of mouth of the consumers to spread the promotions to their network of friends.
Dorothy Fong
Chief Executive Officer
Phone: +603 7724 1801
Email: Dorothy@idotyou.com