Kuala Lumpur, 1st May 2007 – Good news to parents: Drypers makes it much easier for parents to request for free samples from Drypers by simply sending a SMS to short code 36655 and the free sample will be at their doorsteps not too long later.

This simple yet highly relevant and effective SMS interactive service is provided by idotyou Mobile, a leading digital marketing agency in Malaysia. In the past, Drypers have been conducting sampling campaigns by getting consumers to either fax, post or email the requests to Drypers customer careline. While these communication channels are highly convenient and familiar to the consumers, it creates a whole lot of data and request processing nightmare for Drypers due to the inconsistent format of the consumer requests received.