Clinique City Block Anti Air-Pollution Campaign

About this project

Create awareness about the damage caused by air pollution while promoting Clinique’s Anti Air Pollution product.

Educate for awareness

A dedicated Facebook Tab was developed to host information about the cause and solution to air pollution presented in a clean, easy to read manner to maintain readers’ interest.

Social Marketing

Carefully curated content with captivating images and  informative visuals were used to communicate the threats of air pollution while directing fans to the Facebook Tab with a recommended solution.

The varying approaches was able to effectively communicate technical information in its simplest form while reinforcing Clinique’s industry lead in providing skin care for different skin concerns.

Campaign

Clinique City Block Anti Air-Pollution

Date Published

August 13, 2014

Category

Facebook Social