Marketers today are constantly pondering on one question: are my target audiences online? The answer is a resounding YES. More than half of Malaysian populations today are somewhat on the Internet either accessing their emails, Facebooking or Twittering, chatting with friends, searching on google, playing games online, or reading/updating their blogs everyday.
The fact is that many of your target audience are skipping your TVC with DVR today. They missed your print ads and rely on online news sites these days. Pushing a strong marketing message about your brand is no longer sufficient to convert or keep them as your customer.
The way to go is really to go where the eyeballs are and integrate interesting interactivity in your online marketing campaigns to effectively communicate the marketing messages across.
