One of the most cost effective ways to reach your customer base directly is through email marketing. idotyou helps our clients to design and send out e-Newsletters to their customer base and track on the open rates and clickthrough rates of the email blasts. A ‘tell your friends’ facility is almost mandatory to be incorporated into the email blasts.
According to the 2008 Epsilon & Return Path Asia Pacific Consumer Email Survey, Malaysians are very willing to spread brand messages via email. 68% of the survey respondents said they pass on promotional emails, of which, 43% of them use the ‘tell a friend’ facilities, while almost 20% forward the entire email.
idotyou also helps our clients to send out SMS blasts to their customer base for short, brief promotional messages.
