We run interactive SMS campaigns for brand owners via premium SMS short code to capture consumer response efficiently and cost effectively. Almost 9 out of 10 Malaysians are mobile users. SMS interactive services like SMS registration, fix-a-form SMS contest, SMS voting, etc are commonly used by brand owners today to do product samplings, contest with purchase, consumer survey and voting.
Running contests via SMS offers high convenience to the consumers with busy lifestyle today. It captures their instant and impulse participation. Marketers are able to collect valuable user data for future direct marketing purposes. It also helps to eliminate the tedious after campaign manual data processing and increase the accuracy of data collection.
