While display ads bring brand/campaign awareness to the consumers online, social media marketing brings 3 key crucial values to the marketers: engagement, community and viral effects.
Marketing through social networking sites like Facebook, Twitter, MySpace, Friendster, etc and having a strategy to engage with the large blogging community are becoming a crucial online marketing strategy today.
Marketers realize the importance of being immersed into consumer’s lifestyle and being relevant to the consumers’ needs. Social media is a great place of listening to them of how they feel about the brand and what they need, giving them a place to celebrate the brand and leveraging on their influential power to help their network of friends in their purchase decision making.
Click here to learn how McDonald’s Malaysia and Clinique Malaysia embrace social media marketing to engage intimately with their target audience by having an online community in popular social networking sites.
